Canoe Carbon offers innovative financial solutions to the global carbon offset market. By leveraging their proprietary AI technology and extensive experience in ESG finance, carbon offset, and capital markets, Canoe Carbon delivers superior shareholder returns.

Canoe Carbon aimed to establish a strong brand that confidently conveyed the nature of their business to all shareholders. They wanted to avoid overused sustainability associations and instead focus their visual identity on key values of professionalism, innovation, and impact.

Inspiration was drawn from the connections within carbon molecules, providing a starting point for further design exploration. After considering various options and styles, Canoe Carbon ultimately decided that logo comprised of simple shapes, paired with a pre-defined color palette, was the ideal solution.

Plenty of white space, carefully placed accents using brand colors, and spacious layout added a touch of elegance to Canoe Carbon’s serious and confident brand guidelines. Sections include about, color palette, typography, logo and imagery use, web styles guide and more.