Fractionum is an investment company offering young adults the opportunity to invest in commercial real estate by purchasing fractional ownership in properties while managing and operating them on their behalf.
Team asked for a few assets to support launch of their brand. An emphasis was put on digital assets including landing page, website and email templates that would encourage waitlist sign-ups.
Landing page introduces an idea of fractional ownership and establishes credibility through use of educational blog posts and social proof while driving waitlist sign-ups.
A quick 4-step quiz engages users and helps them understand if this type of investment will fit their needs.
Main website goes into the detail about the concept of fractional ownership, provides answers to common questions (FAQ), establishes credibility through blog page and more.
There are also a few specialized pages in addition to the standard set of home, about, contact, blog pages:
Page that allows logged-in users to view details of individual properties including financial overview, key numbers, returns calculator, investments tiers, etc.
Dashboard allows users get an overview of investments and key financials, follow property updates, see history of transactions, check new listings and more.
I created a set of e-blast templates for the most common use cases since client wanted to focus their marketing strategy around driving waitlist sign-ups and building anticipation. Templates include welcome message, new investment opportunity and new blog post email designs.
