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A product designer with a deep understanding of front-end development helping tech start-ups improve their web platforms and implement new features.
I have worked on digital products for Wayble, Evoke Health, Carbon Graph and is currently a product designer at W Design Co. agency in Waterloo, Canada.
Strategic Approach
When coming up with solutions I always keep in mind larger business goals that my designs will help achieve. My decisions are informed by the discovery process and team collaboration.
Comfortable With Ambiguity
I excel when working on products with high-level of ambiguity. My previous experience with start-ups gave me a chance to take features from 0 to 1.
Technical Mindset
Deep understanding of tech limitations, development process, QA and collaboration with devs. Have a working knowledge of HTML, CSS and JS.
Always Improving
In addition to staying on top of evolving design scene, I'm currently learning React (TS), Lit and commonly-used front-end frameworks (tailwind, bootstrap, mantine) to add to my toolbox.
Evoke Health
Modernizing senior care EHR app while ensuring compliance with accessibility standards.
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Web-app
Luke Boivin
Head of Product, CarbonGraph
We were looking for a designer to help us improve our web product and flesh-out some features. Alex stood out to us due to his responsiveness and having a high-quality set of reference projects to get a feel for his design capabilities.
Results met all of our expectations, and we really liked all of the variants of embed components in particular that Alex created for us. We really enjoyed collaboration process and Alex willing to iterate with us as we refine our concepts and loose ideas into a basic and then final designs. Overall, it was a very productive project!
Varsha Chaugai
Co-founder & CEO, Evoke Health
Alex's ability to quickly understand project requirements and the specifics of our web platform, as well as previous design experience made him stand out. He met all of our expectations, I was pleased with the results and how he was able to deliver it within the set timelines. Alex is easy to work with, doesn't need a lot of hand-holding, and provides good communication throughout the process.
For all of the reasons mentioned above I would definitely recommend Alex as a product designer.
Pat Chaisang
Founder & CEO, Wayble
We needed an updated website that speaks to our new product offering and positioning. Alex’s ability to deliver the results exactly how we wanted them was spectacular. We didn't have to explain much about how we wanted the project to be done, Alex just "gets it!". He also keeps himself accountable and was very punctual to the deadlines.
I'd recommend Alex to anyone who needs web / product design help. In fact, we have already recommended his services to another company.
Mike Wood
Director of Business Development, RidgeTech Automation
From the very beginning Alex quickly recognized that our team of engineers were out of the comfort zone when it came to digital design, and he really stepped up and drove the entire process. We were very impressed with Alex’s work and we plan to use his services again in the future.
He did a great job of blending the creative and business sides to drive the positive results that we were looking for. He created digital brand guidelines to help guide our marketing decisions, modified our website improving EO, expanded social media presence and refreshed our digital sales materials.
