Wayble (previously Isempower) is Canada's first career launchpad for international students. The platform enables universities and colleges to support their growing population of international students at scale, while helping employers hire ethnically diverse candidates within the country quickly and easily.
Rebranding as Wayble in the beginning of 2024, the team was looking to update their web presence to better reflect the new aesthetic and fine tune messaging. Main focus was to highlight platform capabilities available for the educational institutions and overhaul navigation.
Creating unique branded illustrations / visual elements that would accompany information-packed sections and help solidify the new brand was one of the client's top requests.
Adapting the initial design for the mobile platforms was mostly straightforward. Most changes were done to the layout of some information-heavy sections to ease readability and ensure AODA compliance.
Wayble's brand-new aesthetic and content guided the flow of the website allowing us to revitalize the pages that showcase their main offering.
Carbon offset investment
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Logo / Brand Guide
Branding, Marketing
Telehandler manufacturing
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Mobile / Motion graphics / Marketing